People power backs 'Embrace Life'
A Facebook campaign is underway to put Embrace Life, the latest campaign from the Sussex Safer Roads Partnership (SSRP), on national television.
Released on 20 January, Embrace Life has swept around the Internet, pulling hits to the campaign website from 58 countries.
Facebook, in particular, is driving traffic to the seat belt campaign and one viewer has created a group to have it screened on national TV.
Neil Hopkins, communications manager for SSRP, said: “I am delighted by the way that Embrace Life has been welcomed by the public. We developed the concept to provide a talking point around the issue of individuals not wearing their seat belts.
“It appears we’ve touched a nerve with the campaign, and I’ve received many positive comments about how Embrace Life delivers an emotional impact without the use of blood or gore.
“We are keen to open dialogue with the team at the DfT responsible for putting out national road safety TV campaigns.”
For further information contact Neil Hopkins.
20mph limits Academy news Autonomous vehicles Children Cyclists Drink driving Driver distraction Driver tiredness Driver training Driving at work Driving conditions Drug driving Engineering Enforcement Events Fit to drive General news In-car safety Mobile phones Motorcyclists News in brief Older drivers Pedestrians Public Health Research & evaluation RSGB news SCPs Speed Statistics & data Teenagers Vehicles & Technology Young drivers