Road Safety News

YouTube channel supports new THINK! campaign

Monday 9th February 2009

The THINK! YouTube channel is being used to support the new THINK! speed TV commercial, which was aired for the first time last week.

The new TV ad follows a man as he goes about his daily life. It opens with him brushing his teeth in the morning and shows him on a bus, in the office, walking with his son in the park, at his computer at home and in bed at night.

In each scene the figure of a dead boy appears, always in the same position - crumpled and lying on the ground with one arm flung across the other. The boy is the child the man hit while speeding and he can never forget this image.

As well as the TV ad and information about speeding, YouTube viewers can see two 'making of' films - click here to visit the channel.


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