Eye-sight initiative reveals ‘shocking neglect for road safety’
Nearly one in five drivers have never had their eyes tested, according to new figures published by Vision Express.
During summer 2017, Vision Express ran a campaign to raise awareness of the importance of regular sight tests for drivers, visiting service stations across the country to provide free eye tests in support of the road safety charity, Brake’s ‘Driving for Zero’ initiative.
78% of those screened at these events were found to be ‘overdue an eye test’, while 37% had not their vision checked since passing their driving test - and 16% confessed to never having had their eyes checked, a revelation which Vision Express describes as a ‘shocking neglect for road safety’.
Vision Express says free eye test vouchers offered to drivers at service stations prompted a ‘significant peak in eye test enquiries’, with almost double (82%) the average weekly number of eye tests booked online when compared with the same period in 2016.
The national optician says it has worked ‘tirelessly’ since the 2015 Road Safety Week to raise awareness of the correlation between poor vision and motoring-related collisions, with this summer’s campaign the ‘latest in a line of successful driver eye health initiatives’.
Jonathan Lawson, CEO of Vision Express, said: “An estimated 2,900 casualties are caused by poor driver vision each year in the UK.
“This campaign was an important step in cementing our dedication to reducing that number and it’s great to see that so many drivers are now ensuring their sight is fit for the roads, by taking advantage of our free eye test offer this summer."
Category: Fit to drive.
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