Road Safety News

Brake announces winners of road safety poster competition

Tuesday 19th September 2017

Road safety banners designed by children as young as four-years-old have gone on display outside schools across the country.

Six winning designs, aimed at spreading awareness about the dangers of speeding, were chosen from nearly 7,000 entries submitted to Brake as part of its road safety poster competition.

The competition, which was supported by the National Fire Chiefs Council (NFCC) and National Police Chiefs’ Council (NPCC), aimed to inspire and engage children about the need for drivers to slow down so children can walk and cycle to school safely.

Children were challenged to create a poster about the dangers of speeding, which Brake says ‘puts kids' lives at risk every single day’.

One winner and two highly commended entries were selected from two age categories – key stage 1 (4-7 years) and key stage 2 (7-11 years).

The key stage 1 winner is Joseph Air, aged six years, from Elmridge Primary School, in Altrincham, Greater Manchester. His ‘slow down! children around’ design has been turned into two large banners (pictured) that have gone on display outside his school and Altrincham Fire Station.

Alex Muir, aged 11 years, from Hazel Leys Academy, in Corby, Northamptonshire, is the key stage 2 winner and her ‘slow down, 20 is plenty’ design is now on display at the school.

Dave Nichols, community engagement manager at Brake, said: “The poster competition was a fantastic opportunity for schools, children and parents to work together to help raise awareness about the dangers of speeding in their local community – something that puts kids’ lives at risk every day.”

Chief constable Anthony Bangham, NPCC lead for roads policing, said: “As some of the excellent winners of this competition have shown, we have to educate everyone about the dangers that all road users face from dangerous driving and excessive speed.

“Speeding is still a significant factor in far too many road incidents and that has to change.

“I want to encourage everyone who took part in this competition to keep talking about the dangers and raising awareness, to help the police keep our roads safe for future generations.”

Categories: Children, Speed.



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Would have been a much better poster if it had said slow down and give space. Then many more collisions might be avoided by the giving of that space. That would make the roads safer for children on their way to and from school and also whenever they are out in the streets.
Bob Craven Lancs

Agree (2) | Disagree (2)