Week-long campaign will highlight benefits of PTW commuting
The Motorcycle Industry Association (MCIA) is encouraging local authorities to use Ride to Work Week 2017 as an opportunity to positively engage with riders.
Taking place between 19-25 June, the annual event aims to encourage a shift towards powered two wheel (PTW) commuting.
Using the tagline #commutehappy, the campaign highlights the benefits of riding a PTW to work, which include saving time and money, easier parking and improving road skills.
As an example of good practice to local authorities, the MCIA points to Northamptonshire, where the county council ‘embraces motorcycles and scooters as a sustainable transport mode within the countywide transport programme’.
Northamptonshire has benefitted from the MCIA’s ‘Motorcycle Safety and Transport Policy Framework’, which provides local authorities with a blueprint showing how to encourage safe commuting via PTW.
For 2017, the MCIA has refreshed the Ride to Work Week website, including a host of new downloads which are available free of charge. The downloads include logos, posters, flyers and infographics identifying the main reasons why people ride to work.
For employers, there are also slides providing information on accredited training courses and advances in technology.
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