Road Safety News

Project Pictogram set for official launch

Thursday 10th March 2016

Project Pictogram will be officially launched tomorrow (11 March) with an event at the National Motor Museum at Beaulieu in Hampshire - will full support from Road Safety GB.

The initiative encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.

Developed in September 2015 by the Hampshire Road Safety Partnership and promoted by Hampshire Fire & Rescue Service, Project Pictogram is endorsed by a number of the UK’s key road safety stakeholders including RoSPA, IAM and the ABI.

Road Safety GB will be present at the event, which will include a presentation followed by a question and answer session.

Road Safety GB coverage

Project Pictogram will be the sole focus of the Road Safety GB Twitter account throughout the launch day, with Iain Temperton, Road Safety GB’s director of communications broadcasting live Periscope updates* from the event.

The Project Pictogram team is aiming for the pictograms to be displayed on fleet vehicles across the UK, making them visible on every journey. It is hoped this will provide a constant visual reminder to drivers of their own behaviour, and act as a nudge to positive change.

A number of councils and organisations have already signed up to the initiative including Home Retail Group (Homebase), Hampshire County Council, Portsmouth City Council, Southampton City Council and Hampshire FA.

Iain Temperton said: “This is a brilliantly simple idea that has been very well executed by the Hampshire road safety partnership. The Fatal 4 is a vital message to get across to drivers of all vehicles and the regular exposure to this distinctive graphic package will help reinforce positive behaviours.

“I urge all of our members to get behind the scheme by promoting it within their own networks and business communities; ideally we can all work together to ensure that vehicles all over the country help spread our road safety messages.”

*Periscope is a live video streaming app. More details of Road Safety GB’s Periscope activity will be found on the Road Safety GB Twitter account throughout the day.


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I took the decision not to publish your previous post because it was, to be frank, long winded and difficult to understand.
Nick Rawlings, editor, Road Safety News

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I was not very happy with the pictogram and the 2 second rule and had written a reply for the GB website which unfortunately has not been published. I have however taken it to source and have sent an e mail to its promoters, Hampshire Fire and Rescue Safety. I hope and trust that they will receive the information contained inside with a better and more positive response than I got with the GB offices. I have given them my permission to contact you and be informed of the contents of my response. I hope that Road Safety GB will at least accommodate that request.
R.Craven Blackpool

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Where is this "huge evidence" that 20mph is beneficial all round? I think I am right in saying that Zones with traffic calming have been shown to be effective in reducing casualties but the evidence for Sign-only Areas is not yet available? The Atkins report mentioned elsewhere may shed some light on this once there is enough data available to draw meaningful statistically significant conclusions.

I do not doubt for one minute that they have popular support and this may be driving the implementation of sign-only schemes rather than hard evidence. I for one would love to see 20mph areas in appropriate built up areas with drivers actually driving at a maximum of 20mph, "when conditions allow" but agree it is a major change in attitude that is needed not "just a change in attitude".

The changing of the attitude is the hard and long-term part! Similar to attitudes to seatbelts and Drink Driving.
NIck, Lancashire

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With 7 children a day killed or seriously injured on Britain's roads, at a cost of £547 million (for children alone) there is not nearly enough attention paid to road safety.

There are 20 mph areas increasing due to the tireless campaigning of the' 20s Plenty for Us' team and popular support around Britain. There is huge evidence that 20mph on residential roads is beneficial all round - no need for speed humps - just a change in attitude. Will this be getting a mention at your road safety do?
Jane McCourt, Westgate on Sea

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I presume the idea is that the above pictograms will only be read by drivers whilst vehicles are stationary? I recall having seen in the past, a bumper sticker with a good road safety message which said: "If you can read this're too close".

I think the 2 second pictogram should be replaced by simply 'keep your distance' or 'not too close' or something similar. Specifying an actual 'official' time interval could be fatal, apart from which I don't think 2 seconds is enough anyway.
Hugh Jones, Cheshire

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