Road Safety News

Project Pictogram set for official launch

Tuesday 16th February 2016

Project Pictogram will be officially launched on 11 March with an event at the National Motor Museum at Beaulieu in Hampshire.

Launched in September 2015, Project Pictogram encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.

Project Pictogram has been developed by Hampshire Fire & Rescue Service and is endorsed by a number of the UK’s key road safety stakeholders including Road Safety GB, RoSPA, IAM and the ABI.

The project team is aiming for the pictograms to be displayed on fleet vehicles across the UK, making them visible on every journey. It is hoped this will provide a constant visual reminder to drivers of their own behaviour, and act as a nudge to positive change.

A number of councils and organisations have already signed up to the initiative including Home Retail Group (Homebase), Hampshire County Council, Portsmouth City Council, Southampton City Council and Hampshire FA.

The launch at Beaulieu will include a presentation followed by a question and answer session, extrication display, buffet lunch and admission to the National Motor Museum.

Anyone wishing to attend the launch should email or call 02381 845025. Places are limited, and many have already been allocated, so the organisers are encouraging interested parties to enquire as soon as possible.


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Last comment. Is it alright to advise the general driving population on the 2 second rule when it's wrong or misleading to advise anyone to drive over 40 mph with that time/distance only. The 2 second rule only applies to slow speeds. The Highway Code states that at higher speeds one needs to 'allow at least 2 seconds' ie. above 2 seconds.

Further, if you compare the figures in the Highway Code you will realise that at speeds from 50 mph and actually up to 80 mph a 3 second rule would apply.

Can anyone come up with a saying that is 3 seconds long. Like.....At speeds over 40 forget the 2 second rule and apply three seconds.

Then, and only then, would it be a safer distance.
R.Craven Blackpool

Agree (0) | Disagree (0)

Doesn't really matter Rod whether it can be read because in the main it is wrong. The two second gap is ok at 30 and 40 mph only but above those speeds or, as the Highway Code says, 'at higher speeds' (being over 40 mph) 'one should allow AT LEAST a two second gap'. So one that is over two seconds and the distance is dependant upon the speed traffic is travelling at.
R Craven

Agree (4) | Disagree (0)

It does seem rather difficult to read the "02 second gap" writing unless you get really close!

Similarly the speedo seems to be subject to the same problem as most analogue speedos in "proudly" going up to 110 mph or 40mph above the fastest speed allowed in the UK. Hence relegating the crucial urban speeds to a few degrees on the dial.

Maybe councils and public service organisations would do far better putting the pictograms inside the vehicles in front of the driver and then having an appropriate discipline procedure for any drivers found not complying.
Rod King, 20's Plenty for Us

Agree (3) | Disagree (5)

Project Pictogram's invitation, and hope, is that all fleets align to this standardised presentation for back door messaging, making these vital messages visible on-the-road on every journey.

Clearly Fatal 4/5 has been expressed in numerous pictorial formats around the world, but the underlying messages and objectives are essentially the same. Project Pictogram aims to work harmoniously with all such initiatives by amplifying the messages and raising general awareness levels for these key risks amongst the general motoring population - page 10 of the Guidelines details this.

UK fleets (Lorry, Van, Coach, Bus, Company Car) clearly criss-cross both County and Country boarders every day, so consistency is helpful when asking fleet operators to support the initiative by effectively donating back door mobile advertising space to these key messages (in return for road risk profit protection).

Project Pictogram's objective is not to compete with, or attempt to replace, any existing expressions of the messaging as variety of messaging is important in any advertising.

The tragic news reports from the Brecon mountain roads last March were very much in our thoughts as we developed the initiative. Enlisting the help of the fleet & business community to deliver the high-level risk awareness messaging frees time to focus on more detailed engagement and specific local risks (such as those posed by the mountain roads in Brecon, or the cyclist safety challenges in areas of Hampshire). We've had positive engagement from a number of the Fire & Rescue Services in Wales, and hope that this will extend to the wider fleet community.

Spaces are rapidly filling for the Beaulieu event, but please do join us there if you can to facilitate this type of discussion as a group.
Phil Palfrey, Project Pictogram

Agree (4) | Disagree (0)

In Wales we already have a national road safety "fatal 5" campaign. Although 4 of the 5 aspects are the same the pictograms are not. I wonder whether hauliers and fleet operators in Wales will use the Wales one or this new one?
Pat, Wales

Agree (6) | Disagree (3)