Road Safety News

Honest Truth unveils new resource for primary aged pupils

Thursday 26th November 2015

The Honest Truth campaign has today (26 Nov) unveiled a new road safety resource for primary school children, in support of Road Safety Week.

The 'Zoo Song' aims to encourage pupils to adopt safe behaviours when using the roads by raising awareness of the The Honest Truth messages among children and their parents.

The Honest Truth was originally conceived in 2009 following a fatal collision in South Devon which claimed the lives of three young people. The campaign, which is now a charity, sees police, fire and rescue, local authority and approved driving instructors working together to help reduce the number of young people being killed and seriously injured on the roads.

The campaign, which uses animal behaviours and imagery to portray the dangers of a variety of risky behaviours, is now running in Cornwall, Wiltshire and Swindon, Dorset, Essex, Somerset, Staffordshire, Cumbria, Nottinghamshire, Kent, Hertfordshire, Shropshire, Norfolk and North Yorkshire.

Following its success in reaching out to new and emerging drivers, The Honest Truth team is now hoping to bring "life-saving messages" to a younger age group.

The official launch of the Zoo Song takes place today at Willand Primary School in Devon.


Comment on this story
Report a reader comment

What's your view - comment on this story:

I confirm that I have read and accept the moderation policy and house rules relating to comments posted on this website.
Your comment:
Your name and location:
Your email:

You won't find one, and a little disingenious to try. Children are not that easily misled though grown ups often are. Homo sapiens comes to mind as we are of the order of primates. Just a bunch of developed monkeys.
Derek Reynolds, Salop.

Agree (13) | Disagree (1)

We have not yet come up with the ideal animal, we welcome your suggestions. If you do find the perfect one let us know and we'll see what we can do.
Nigel Flower - The Honest Truth

Agree (3) | Disagree (5)

Successful campaigns always focus on what they want not what they don't want. In the light of that revelation I wonder what sort of animal best represents the driver that this campaign should have focused on? Should it be the dog that can be trained to obey and do tricks or the cat and its nine lives? Perhaps the tortoise because it's ponderously slow and fully armour plated or the bat with its echo location talents. The fox could be a candidate thanks to its low cunning or what about the rabbit with its ability to see behind it? The choices are endless yet none of them seem to exactly fit the bill do they? Maybe somebody from the honest truth could let us know what their ideal animal is and why.
Duncan MacKillop. No surprise - No accident.

Agree (15) | Disagree (1)