Road Safety News

Deadline extended for FirstCar Young Driver Road Safety Awards

Monday 23rd February 2015

The deadline to enter the inaugural FirstCar Young Driver Road Safety Awards has been extended by two weeks until 6 March 2015.

The awards, which are sponsored by the young driver insurer ingenie, have been set up to recognise and reward the efforts of road safety professionals to reduce casualties among young drivers. They will be presented at the Young Driver Focus conference at the RAC Club in London on 15 April.

James Evans, publisher of FirstCar, said: “We are delighted with the quality and quantity of entries we’ve received to date, but have extended the deadline to enable as many road safety teams as possible to enter.”

The awards categories for 2015 are:

Education and training initiative of the year: for standout education programmes or training schemes that successfully engage learner and newly qualified drivers to improve their attitude and skills. The judges are looking for innovative, sustainable, evaluation-lead initiatives, which make use of different media and extended learning.

Partnership scheme of the year: for outstanding examples of engagement from partners within the public and/or private sector to further young driver road safety. More than the initiative itself, the judges will be looking at how the partnership worked to leverage the key strengths of each partner, and how the initiative benefited from a partnership approach.

Young driver campaign of the year: whether it’s a big-budget national campaign, or a local one run on a shoestring, campaigns will be judged on their effectiveness, creativity and scalability. In addition to the campaign message itself, the judges will be looking for best use of media (print, digital, radio, video, etc.) and how the campaign was evaluated.

The awards' judging panel includes representatives from the DVSA, DfT, PACTS, Road Safety GB and Arval.

For more information about the FirstCar Young Driver Road Safety Awards contact Richard Storrs at FirstCar on 07707 564 422.


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