Road Safety News

THINK! bikers campaign attracts 250k YouTube views

Friday 3rd October 2014

A series of short films produced by the THINK! campaign to encourage motorcyclists to take further training has attracted almost 250,000 YouTube views since launch in mid-September.

The film series, titled ‘Never too good’, features Chaz Davies and Alan Davies, world superbike rider and comedian respectively, and eight regular riders recruited through the THINK BIKER Facebook page and Motorcycle News magazine.

The riders are filmed completing a further training course that covers key principles of advanced riding, including using a planned system of riding, positioning, speed and observation.

The ‘trailer’ which was used to launch the campaign attracted more than 33,600 views; episode one, ‘Back to School’, has to date attracted more than 69,000 views; and episode two, ‘Look, Lean and Roll’ has already attracted more than 143,000 views.

Chaz Davies, who despite racing bikes since 1995 only took his road test this summer, said: “You really are never too good to be a better rider - it’s as simple as that. I’ve been working for 15 years to try and be better on the track and that applies on the road as well.

“There are so many more variables on the road and I think people can get a little bit over confident, but you are never too good. You never know what’s around the corner.

“The training really got me thinking. The instructors pre-empted every situation that I spotted a couple of seconds later. It really showed me the importance of being one step ahead and reading the road.”


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All time spent on any motorcycle and learning the art and the physics and the psychology of the art is well worth it. However I can't help thinking that more required than films about motorcycle safety, would be films that teach the drivers of four-wheeled vehicles how to spot, understand and be much more aware of motorcycles. And surely such a film would have a much greater number of potential viewers?
Doug Harris Stockton-on-Tees

Agree (3) | Disagree (3)

I have seen number 3 video and it to some degree makes up for number 2 with some useful information. Comments and better structure. It's just a shame that they included a track day with cornering instructions which could have had a greater effect out on country roads and give further info on dangers and good practise. It makes me wonder just how many of the bends on the track were taken at less than the legal sped limit... not many I would suspect.
bob craven Lancs

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I was excited to read about it and was so so when I saw the first one believing that there was more info to come. However that has not materialised and appears to me to have lost its way and message. A day on the track was a lad's day out with no useful information about road safety. Indeed, if some performed that way on the road they wouldn't be there for long. Sorry to say. I hope the last one will redeem itself.
bob craven Lancs

Agree (3) | Disagree (0)

The premise of the campaign is great. The videos not so much. They are far too short to convey much information. The episode at the track day was a pretty empty one. With no useful feedback on how the guys actually performed.
Michael H

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It would be nice to think 250K riders were rolling along in a better way?
Gareth, Surrey

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