Road Safety News

Spotlight on social media at National Conference

Friday 29th August 2014

The latest confirmed presentation for the 2014 National Road Safety Conference in November will provide an overview of the UK social media landscape and the role that social media could play in disseminating road safety information.

The presentation will be delivered by Lee Langford, research director at Harris Interactive, who has worked with many of the world’s top brands, helping them to turn data into commercial insights.

Lee has worked in market research for 25 years, including spells at Kantar and Ipsos-MORI, and now specialises in the technology sector with a particular emphasis on social media.

Lee will present an overview of SocialLife, Harris Interactive’s survey that tracks which social platforms the UK public are using right now, which are gaining and losing popularity and how and why people are using social media. The role that social media currently plays and could play in road/public safety information will also be explored.

National Road Safety Conference
The 2014 National Road Safety Conference is being hosted by Road Safety GB South East region at The Grand in Brighton, 25-26 November. The event is co-sponsored by Colas and AA DriveTech.

Almost 200 people have already registered to attend and 15 organisations have booked to exhibit alongside the conference.

Click here for more information about the agenda and themes, click here for delegate fees and to register to attend, click here for information about exhibiting at the event – or here for information about sponsorship. For more information about the event contact either Sally Bartrum or Nick Rawlings on 01379 650112.


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