Urban commuters flirt with danger
On average, British urban commuters “take their life into their own hands” 32 times in any given working week, according to new research from the insurance company LV=.
From crossing the road in busy traffic to running to jump on a train when the doors are sliding shut, the ‘LV= Everyday Risk Report’ shows that on average each commuter takes more than 1,600 risks in a 12-month period.
The most common risks urban commuters admitted to include: running up or down stairs/escalators (42%); straying onto the road momentarily to get around slow walkers (39%); crossing the road without due diligence (38%); looking at a smartphone while walking (35%); and crossing the road at a junction without waiting for the green light to flash (30%).
LV= says that commuters in Manchester taking the most risks on average (48 per week), closely followed by commuters in London (38) and Liverpool (30). In the battle of the sexes, women that take more risks than men – 35 and 30 (on average) respectively.
Mark Jones, LV= head of protection, said: “The fact that the average urban British commuter takes so many risks, and so frequently, is concerning. Freak accidents can happen, everyone knows that, but in this instance we’re talking about hazards that can be avoided. It’s about slowing down and being more mindful, and thinking more carefully about the consequences of our actions.
“Physical wellbeing is important to everyone, but an accident can also have serious consequences on people’s finances.”
The results of the research have been corroborated by a social experiment, involving the creation of a fully interactive film that follows an urban commuter on a typical journey to work using public transport. Dubbed the LV= ‘Everyday Life Hazard Perception Test’, users are asked to click on the screen whenever they identify a potential hazard.
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