Road Safety News

Software worth 'millions' given away in West Sussex

Friday 8th July 2011

Driver training software worth ‘millions of pounds’ is being given away to schools, colleges and novice drivers across West Sussex.

The new initiative will see Drive iQ software, developed by a2om CIC, given away to ‘every young driver in the county’. If successful, the pilot scheme could be rolled out nationally.

Francis Maude, MP for Horsham, along with students from Collyers VI Form College, the Sussex Air Ambulance and West Sussex County Council’s Road Safety Unit and Fire & Rescue Service, launched the initiative on 1 July.

Drive iQ guides novice drivers through the e-learning module based course which includes eye scanning, distraction, hazard perception, being a responsible passenger, mobile phone use and more. The software hones skills often neglected by young drivers such as anticipating danger, emotion and emotional response, impulse, eye movement and assessing risk.

Sarah Rowley, CEO of a2om CIC, said: “Young people are the most vulnerable road users, and tragically hundreds die each year and thousands are injured. In West Sussex alone 27 lost their lives on roads last year.

“We are giving away this software as we truly believe that price should not be a barrier to young people gaining access to life-saving software and technology. Our aim is to roll-out the pilot scheme nationally.”

Click here for more information or call 01483 604010.


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