Road Safety News

Hackney film targets young people

Thursday 26th May 2011

A road safety film ‘for young people by young people’ has been produced to warn of the potential dangers on the road.

‘Concrete Dreams’ is the result of a working partnership between Hackney’s road safety team, ACDF (African Caribbean Development Foundation), DBiz Consultancy and Abbot Street Studios.

The film was produced by ‘Make your Message Count’ - a media and communications workshop for young people in Hackney. It is designed to be used either as a stand-alone product or as part of a package of lesson plans.

The four-day workshop was set up to produce a mini road safety film to be launched through websites such as YouTube, and social networking sites. All the original material, connecting songs/music, website ideas and the promotional campaign came from the young people in the workshop.

A website has also been created which showcases the film and links into other sites for young people and professionals.

Click here to watch the video, or for more information contact Sandra Agbabiaka on 0208 356 8364.


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