Road Safety News

Your vote counts for 'Embrace Life'

Wednesday 27th October 2010

Embrace Life’, Sussex Safer Roads Partnership’s award winning seatbelt campaign, is in the frame for the YouTube ad of the year award, which will be decided by public vote.

'Embrace Life' has received international acclaim for its emotional, family-friendly approach to road safety. It received a Bronze award at the 2010 Cannes Lions International Advertising Festival, placing it among the best global adverts of the year. And a panel of 250 international judges also awarded the film a Gold World Medal at the 2010 New York Festival International Advertising Awards.

Winning the award will see YouTube’s homepage given an ‘Embrace Life’ makeover, worth approximately £75,000, allowing the campaign to reach even more people.

Click here to view the film and vote for ‘Embrace Life’. Open the video then click on the green thumbs up symbol to vote.

Click here for more information about ‘Embrace Life’, or contact Neil Hopkins, Sussex Safer Roads, on 01273 467425


Comment on this story
Report a reader comment

What's your view - comment on this story:

I confirm that I have read and accept the moderation policy and house rules relating to comments posted on this website.
Your comment:
Your name and location:
Your email:

There are currently no comments about this news item.