Road Safety News

Case studies required for Good Egg Guide campaign

Monday 23rd August 2010

Road Safety GB is looking for case studies to be used as part of its first national campaign, the award-winning Good Egg Guide, which will launch in September.

The Good Egg Guide campaign will educate parents and guardians about the importance of properly fitted in-car child safety seats. The campaign will comprise a series of car seat clinics held across the country, accompanied by an advertising campaign, booklet and website.

Max Howard at SKV Communications, says: "We are looking for case-studies which show the importance of child car seats - examples of situations where a seat has saved a child from injury or death, and conversely where a child was injured through not using a correctly fitted seat.

"We are also looking for road safety officers who are willing to speak to their regional press about the campaign."

Anyone with a potential case study, and anyone interested in acting as a regional spokesperson, should contact Max Howard on 0161 838 7770.


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