Road Safety News

Pedestrian zombies are a deadly force

Thursday 12th August 2010

A recent report by the AA says that the new technological age is creating ‘pedestrian zombies’ who are oblivious to road safety and could be responsible for many accidents.

AA patrols have noted a marked increase in the number of ‘iPod zombie pedestrians’, and the Association suggests that they could be responsible for some of the 500 pedestrian deaths or 26,887 pedestrian casualties last year.

Analysis from AA Insurance shows there has been a 5% increase in pedestrian inattention related collisions in the last year.

Descriptions in AA Insurance claims include, “he walked into the side of the car” and “pedestrian just walked out”. One even tells of a car swerving to avoid a pedestrian and ending up in a chemist’s shop.

Click here to read the full AA news report.


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