Road Safety News

Latest issue of young driver magazine focuses on attitudes

Friday 18th June 2010

The latest edition of, the magazine for young drivers, is going to the print shortly and RSOs are invited to place their orders as soon as possible.
Produced by Sandwell MBC’s road safety team, the magazine is in its fifth year and has proved extremely popular both locally and nationally.

This edition focuses on attitudes and includes a feature on friends and how they affect a driver's judgement and ability; an interview with England rugby international Jamie Noon about the psychology of road rage; a sports psychologist who talks about attitudes to driving; and a powerful and moving article by a girl who lost her brother in a road crash.
John Billington, RSO, said: “Young drivers remain a top priority and we’re following the findings of our evaluation questionnaire to make sure that we impart the relevant messages in a way which is dynamic and engaging.
“We’ve had a tremendous response from direct mailing the magazine to 18-22 year olds across the Borough. This costs around 50p per copy including postage so it’s very cost effective. We also distribute it through the usual channels of schools, colleges, driving schools etc “
The magazines costs 32p per copy plus postage. Click here to download the issue, or for more information contact John Billington at on 0121 569 4270.


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