Road Safety News

Bedford launches 'They think it's all over'

Wednesday 9th June 2010

Bedford’s summer drink drive campaign uses the famous saying from the 1966 World Cup final commentary, when Kenneth Wolstenholme uttered the immortal words: ‘They think it’s all over – it is now!’

Bedford Borough Council launched the campaign in partnership with Central Bedfordshire Council and the Bedfordshire Fire and Rescue service, on 4 June at the Interchange Retail Park, Bedford.
Staff from JJB Sports donned England football kit to give the occasion a real World Cup theme.

The campaign includes posters distributed to licensed premises, leaflets handed out at events and an eight-week bus back campaign.

For more information contact Andrew McGrorey on 01234 228142.


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