Bedford launches 'They think it's all over'
Bedford’s summer drink drive campaign uses the famous saying from the 1966 World Cup final commentary, when Kenneth Wolstenholme uttered the immortal words: ‘They think it’s all over – it is now!’
Bedford Borough Council launched the campaign in partnership with Central Bedfordshire Council and the Bedfordshire Fire and Rescue service, on 4 June at the Interchange Retail Park, Bedford.
Staff from JJB Sports donned England football kit to give the occasion a real World Cup theme.
The campaign includes posters distributed to licensed premises, leaflets handed out at events and an eight-week bus back campaign.
For more information contact Andrew McGrorey on 01234 228142.
20mph limits Academy news Autonomous vehicles Children Cyclists Drink driving Driver distraction Driver tiredness Driver training Driving at work Driving conditions Drug driving Engineering Enforcement Events Fit to drive General news In-car safety Mobile phones Motorcyclists News in brief Older drivers Pedestrians Public Health Research & evaluation RSGB news SCPs Speed Statistics & data Teenagers Vehicles & Technology Young drivers